Experience

Nike Inc.

Global Digital and Territory Brand Media Marketing working across Nike Soccer and World Cup 26’, Jordan Brand and Nike Sportswear. Brand Media initiatives include on the ground activations, out-of-home, mid-funnel marketing campaigns and more.

Jordan Brand

Brand Marketing Manager supporting membership and acquisition moments for Jordan Brand consumers. Additional work streams include Jordan Gaming Strategy, owned communications for Jordan consumers and other brand campaign initiatives.

Calvin Klein

Consumer Marketing Strategy specializing in insights led brand campaign guidance for owned, paid and organic media channels.

CV and Additional Experience Available Upon Request

Key Projects

Jordan Brand x Brazil for World Cup 26’

The first‑ever partnership between Jordan Brand and a National Football Team, Brazil and Jordan united to launch Joga Sinistro on a global stage. Led the media strategy across the full ecosystem—driving the national team kit launch alongside a footwear and apparel collection—activating with immersive OOH and live experiences on the ground in Brazil, and scaling impact through digital media across South America and Asia Pacific.

Jordan x Fortnite Jumpman Zone: Air Jordan XI Cool Grey

A complete gaming experience in collaboration with Epic Games and Fortnite in support of the Cool Grey Jordan XI Holiday launch.

This fully customized “Cool Grey” gaming experience included a Fortnite map created in partnership with Jordan Brand creative and Epic Games, fully customizable skins with seasonal product featured and the Air Jordan XI Cool Grey on feet, playable in game challenges and consumer in game rewards.

Project completed in partnership with Jordan and Nike creative, social, paid media, sports marketing and digital experience teams.

Jordan Brand Gaming Strategy

During a time where most of us were at home, Jordan Brand wanted to refine the way we connect with the younger Jordan consumer. Responsible for developing a full Jordan Brand gaming strategy to define best practices, where we show up as a brand and how we show up.

These baseline principles were brought to life in games like Roblox, Fortnite, NBA2K, Madden Franchise, MLB The Show, Forza and other various gaming partners.

Jordan Generational Greatness

The first installment of the Jordan Generational Greatness campaign focused lifting up the female voices of the Jordan Brand and empowering “HER” through storytelling and product offering. In partnership with territory teams, ideated and executed brand media campaigns focused on the brand anthem and product support.

Calvin Klein x Heron Preston

Assisted in crafting the Paid and Organic Social campaigns for the first collaboration between Calvin Klein and Heron Preston. This was done in partnership with our agency who held various data points that we used to derive key insights on how to reach a new target audience for CK and best reach our most valuable consumers.